OK Content: a SaaS that runs social media on its own
Our own web platform, built and operated in-house. OK Content creates, schedules, and publishes social media content with AI, manages replies, and learns from engagement - while its users run their business.
- Client
- OKET
- Industry
- Marketing / Social media automation
- Platform
- Web (SaaS)
- Services
- Product design, UI/UX design, Web development, Backend development, DevOps
The challenge
Staying visible on social media is a full-time job that most founders and small teams cannot afford to do full-time. Posts have to go out consistently, comments deserve answers in hours rather than days, and every platform expects its own format and rhythm. The usual outcome: channels go quiet the moment real work gets busy.
We had watched this problem from both sides - as a studio building SaaS for clients and as founders running our own products. So we made it our next internal bet: build a platform that keeps social channels alive with AI doing the heavy lifting, while the owner keeps full control over what goes live.
The bar we set for ourselves: a busy owner should be able to connect an account in minutes, describe what they want to talk about, and then watch the system carry the routine - writing, scheduling, publishing, and replying - without the content ever feeling machine-made.
What we built
We designed OK Content around a simple contract: the user defines the brand voice and the topics, the platform does the daily work. AI drafts posts in six languages, generates matching visuals, and publishes on a schedule tuned to the account's timezone and rhythm. Replies get the same treatment: the system drafts on-brand answers in the audience's language, so conversations continue around the clock.
The platform connects to Threads, Instagram, and Telegram through their official APIs, with more platforms on the way. Every integration went through the platforms' own review processes, and publishing always stays within what each network permits - reliability over tricks.
Analytics closes the loop. The dashboard tracks views, likes, replies, and engagement scores, and the topic mix adjusts automatically toward the content the audience responds to. The longer the platform runs, the better its output fits the account.
OK Content is not a prototype - it is a live SaaS we operate ourselves, with real accounts publishing through it every day. Building and running it end to end, from interface to infrastructure, is the same discipline we bring when a client asks us to build their platform.
AI writing in the brand's voice
Posts are generated to match the account's voice, topics, and audience, in six languages. The owner reviews and stays in control of what goes live.
Generated visuals for every post
Images are created to fit the post and the brand aesthetic, so publications ship complete without a designer in the loop.
Scheduling that respects the audience
Timezone-aware publishing with repeat rules for recurring content. The calendar fills itself; the owner just approves the plan.
Replies that keep conversations alive
The platform drafts thoughtful, on-brand replies to comments in the commenter's language, so engagement does not pause outside working hours.
Official platform integrations
Threads, Instagram, and Telegram are connected through their official APIs with OAuth-secured access - approved by the platforms, not worked around.
A dashboard that closes the loop
Views, likes, replies, and engagement scores in one place, with daily summaries. The topic mix adjusts automatically toward what performs.
Technologies
- TypeScript
- React
- Node.js
- NestJS
- PostgreSQL
- Redis
- Background Jobs & Queues
- AI APIs
- Social Platform APIs
- Stripe
- Docker
- AWS
Services used
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